Pop-up marketing refers to temporary, short-term marketing campaigns or physical retail spaces designed to create buzz, generate excitement, and engage customers.

These can take the form of pop-up stores, events, experiences, or digital pop-ups.

Types of Pop-Up Marketing:

1. Pop-Up Shops – Temporary retail locations showcasing products or services.

2. Pop-Up Events – Exclusive, limited-time events for brand interaction.

3. Experiential Pop-Ups – Immersive brand experiences (e.g., VR, interactive setups).

4. Digital Pop-Ups – Online campaigns that create a sense of urgency (e.g., flash sales).

5. Mobile Pop-Ups – Traveling brand activations using trucks, kiosks, or mobile setups.